Ashish Parmar is a self-taught Bangalore based photographer. He began his journey into the world of photography, 22 years ago. Since then, he has specialised in different fields owing to which, he is now known as India's most diverse photographer. He believes that a camera is made to shoot anything. So why restrict yourself to a particular style or genre of photography? He loves capturing wildlife, weddings, sports, music festivals and personal portfolios. But his heart is where the striped beast resides! Besides wildlife tours and workshops, he offers professional photography services to small businesses as well as high end clients. He feels that photography helps him break the monotony of work that is confined by people or locations and that, truly makes the whole world his playground.
He has been the Director and Co-founder of Bangalore Photography Workshops (BPW), an entrepreneurial pursuit through which he has trained more than 9000 students in various forms of photography. His intrinsic love for teaching has sprouted from his desire to transfer his knowledge and experiences to people who have a serious interest. He has established his own brand, Ashish Parmar Photography to pursue his teaching cravings.
In 2016, a photograph he took, of his wife holding a diya during Diwali was chosen by Apple as a part of their Shot on iPhone 6S world campaign and featured in the iPhone World Gallery and adorned outdoor billboards, print publications and various Apple channels across 85 cities in 26 countries. He was the first and only Indian resident to be chosen by Apple.
Over the last decade and half, Ashish has been exploring different forms of photography from people to products, from food to fashion and from travel to hospitality. However, he feels that his true artistic expression and creative satisfaction comes forth through wildlife and candid wedding photography. Bearing testimony to this, in 2009 he won the Canon Nature Photographer of the Year Award; and his images being recognised by National Geographic Stock imagery, TIME magazine and Better Photography magazine. More recently, he won the Wedisson Best Wedding Photography Award in 2016 and is presently one of the finalists for Wildlife Photographer of the Year – Natural History Museum and One Eyeland Award for Nature- Wildlife for an image he fondly refers to as Peeping Tom.
Ashish also works on assignments with leading travel publications that have him travelling to different corners of the world shooting exotic locales, ancient architecture, mind-blowing landscapes as well as exciting wildlife.
He was the only Indian photographer to be invited to shoot the Future Music Festival Asia - 2014 in Kuala Lumpur. He is the official photographer for Vh1 Supersonic - India's biggest music festival. Electronic Dance Music (EDM) photography being his specialty, he has worked closely with and photographed more than 200 national and international artists. Many of whom are now more his friends than clients.
He was the Chief Photographer for the Royal Challengers Bangalore team in the DLF IPL 2010 and was the official photographer at the Kingfisher Oktoberfest 2010. He was also an Associate photographer with Hard Rock Café, Bengaluru.
Ashish has transitioned from black and white to colour. And now on to digital. His gear, from a Pentax K-100 to Canon AE-1. Today, he uses top of the line equipment. His kit comprising of Canon 1Dx Mark 2, Canon 1Dx and a selection of Canon lenses ranging from 8-15mm Fisheye to 400mm f2.8 and beyond to complete his shooting arsenal.